UMF™ is shorthand for the most comprehensive, independently certified and internationally recognised quality assurance system for New Zealand mānuka honey. It’s designed to validate mānuka honey potency, authenticity, purity, shelf life and freshness for honey producers, brands, customers and consumers around the world.
Only one standard independently assures the quality of New Zealand mānuka honey so consumers around the world can be confident in the strength and purity of each jar they buy.
Each mānuka honey product that carries the UMF™ trademark must pass the stringent Unique Mānuka Factor Honey Association (UMFHA) quality, grading and rating tests.
The UMFHA has been at the forefront of almost three decades of world-leading research to understand the benefits and quality management of manuka honey. UMF™ identifies 2,300+ natural compounds in New Zealand mānuka honey that contribute to its unique taste, texture and support of health & wellness – and make it the best honey in the world.
Four Quality Factors that Matter in Mānuka Honey:
To be able to make a difference between different grades of UMF™ Mānuka Honey and understand which grade you need, here is a simple guide: